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Your Site Needs Proprietary Keywords: Introducing Propwords

The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here....

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Stop Pulling My (Redirect) Chain! Find & Fix Them, Here’s How

Undoing Redirect Chains = Instant ROI Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export...

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Metrics Are What You Get From Content, Not Why You Create It

7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now...

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Predicting Content Success With Twitter Analytics &“Favorited Rate”

UPDATE: Getting access to Twitter Analytics seems to be unclear in some cases. I posted this for anyone needing info on how to access it (please let me know if you still have trouble). If you already...

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Why I Won’t Guest Post For Leads

The problem I personally have with “trying” to write for “leads” or business results is it falls out of my true nature, out of my character and out of my comfort zone. It violates the very core of who...

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Master Your Homepage Meta Descriptions Now (Plus, 15 Inspiring Examples!)

Why … Meta Descriptions? Aren’t meta descriptions basic, boring SEO 101? How about javascript crawling or some of this other stuff over here? Answer: I see a LOT of terrible, mindlessly written meta...

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Google Core Updates: Stop Analyzing Them Like It’s 2013

  NOTE: This is Part One of a post I drafted back in March of 2019! My goal at the time was to shed light on what I saw were a lot of misconceptions around how people were viewing core updates. I think...

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