Your Site Needs Proprietary Keywords: Introducing Propwords
The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here....
View ArticleStop Pulling My (Redirect) Chain! Find & Fix Them, Here’s How
Undoing Redirect Chains = Instant ROI Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export...
View ArticleMetrics Are What You Get From Content, Not Why You Create It
7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now...
View ArticlePredicting Content Success With Twitter Analytics &“Favorited Rate”
UPDATE: Getting access to Twitter Analytics seems to be unclear in some cases. I posted this for anyone needing info on how to access it (please let me know if you still have trouble). If you already...
View ArticleWhy I Won’t Guest Post For Leads
The problem I personally have with “trying” to write for “leads” or business results is it falls out of my true nature, out of my character and out of my comfort zone. It violates the very core of who...
View ArticleMaster Your Homepage Meta Descriptions Now (Plus, 15 Inspiring Examples!)
Why … Meta Descriptions? Aren’t meta descriptions basic, boring SEO 101? How about javascript crawling or some of this other stuff over here? Answer: I see a LOT of terrible, mindlessly written meta...
View ArticleGoogle Core Updates: Stop Analyzing Them Like It’s 2013
NOTE: This is Part One of a post I drafted back in March of 2019! My goal at the time was to shed light on what I saw were a lot of misconceptions around how people were viewing core updates. I think...
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